McDonald's, to London 2012 Olympics: You Can't Have Fries with That

July 17, 2012 5:26 PM EDT | By Anthony Smith
Olympics
McDonald's acts out again. (Photo: Creative Commons)

When it comes to french fries, McDonald's has always held the fast food monopoly on the virtue of sheer deliciousness. There's nothing quite like a McDonald's french fry-- even if they've been getting progressively less delicious in direct correlation to vegetarians getting progressively angrier. Still, they're a leap above all of their competitors. They hit that special, greasy spot in a way that the others couldn't ever dream of.

But when it comes to the London 2012 Olympics, McDonald's has all but ensured that the dreams of their fast food competitors remain irrelevant. That's right, potato bugs: this summer, at the London 2012 Olympic Games, McDonald's has the exclusive rights to sell french fries.

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If that doesn't make you slightly queazy, we don't know what will/we do know, but you can't get Burger King fries at the McDonald's 2012 Olympics. Never mind the considerable merits of the McDonald's fry, which are all but indisputable. They've gone out of their way to ensure that all those in attendance will be forced to get their fries from Mickey D's.

Never mind the ironic schadenfreude that comes from eating fast food while you watch athletes compete at the pinnacle of their physical perfection. McDonald's is going out of their way to make sure you can't have it your way somewhere else. In fact, the only way to get french fries anywhere else is if you do so as part of a fish and chips deal. In other words, you're going to have to pay cod prices for non-McDonald's fires.

It's a bizarre sponsorship deal, and one that's bound to generate a lot of weird-to-bad press for them, but hey! Money talks.



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