How Jamba Juice Is Taking Over the World One Country at a Time

July 23, 2012 6:48 PM EDT | By Anthony Smith
Jamba
Jamba Juice expands internationally. (Photo: Creative Commons)

On July 17th, 2012, Jamba Juice cut the ribbon on its newest franchise outlet, a futuristic log cabin swathed aggressively with electric yellow nestled underneath one of the crazy chrome staircases in the Philippines's Mall of Asia. It's the third Jamba Juice in the archipelago nation, and it represents arguably the strongest franchised voice for healthier eating in the country. Other Philippine fast food giants such as Jolibee, which offers its patrons the decadent choice between spam sliders and spaghetti made with hotdogs, give Jamba Juice's fresh fruit smoothies a clean shot at the health food monopoly in the country.

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The Jamba brand shows no signs of stopping anytime soon. They're already invading the otherwise unhealthy options in American public schools, and we're welcoming them with open arms. They represent a branch committed to giving us more than our daily recommended dose of fruits and vegetables. Even if there's sometimes a little more sugar in them, well, most people probably weren't going to eat them any other way.

The success of their brand comes from its ability to make people feel less guilty about drinking something that tastes so gosh-darn-good. According to Thibault de Chatellus, senior vice president for Jamba Juice Company International, Jamba "...has grown to 30 stores internationally in the past 18 months, opening 20 outlets in South Korea, seven in Canada, and three in the Philippines." Since the start of 2012, they've opened 12 new outlets. They had hoped to open at least 10 this year.

At present, Jamba is currently awarding franchise opportunities to anyone who qualifies. Find out more here: http://www.Jambafranchise.com.



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