In Midst of Chick-Fil-A Scandal, Amazon CEO Supports Gay Marriage

July 27, 2012 6:16 PM EDT | By Anthony Smith
Gay Marriage
You wouldn't eat anywhere that didn't support their love, would you? (Photo: Creative Commons)

In the midst of painful, sociopolitical flatulence caused by greasy fried chicken's expressed support for traditionally defined marriage, much attention is being paid to where certain companies stand on one of the key social issues that divides our nation: equal rights for LGBTQ Americans. And though the cacophony of near-militant hatred from the conservative right-wing all but completely drowns out the support express by politicians and celebrities, one strong corporate voice is cutting through the din.

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Amazon founder and CEO Jeff Bezos is taking a stand against traditional, biblical hatred. On Friday, July 27th, Mr. Bezos announced that he had donated $2.6 million to catalyze the passing of a same-sex marriage referendum in Washington state. Though gay marriage was legalized in Washington last February, its galvanized opponents were able to obtain the necessary signatures required to put the law in front of voters in a common election.

It's hard to predict whether or not Mr. Bezos's enormous donation will have any effect on his customer base which statistically must contain opponents of the same-sex marriage. No company is immune to the wrath of organizations like the American Family Association, whose concerted efforts to drown McDonald's in bad P.R. after they joined a gay-friendly chamber of commerce, made the fast food goliath look like an out-of-shape David. As the vast majority of their revenue conceivably comes from consumer revenue, it's hard to predict what kind of toll a conservative-organized boycott of Amazon would take on the company. Will they buckle, as McDonald's did, and go on the record as stating their neutrality? Or will they stay the course, as Starbucks did when that company express its support for same sex marriage?

Only time will tell. In the meantime, we're thinking we'll go buy some stuff on Amazon Prime just for the heck of it. And maybe some KFC.

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