2012 Chipotle Serves Up 10 Million Pounds of Locally Grown Produce

July 31, 2012 2:10 PM EDT | By Anthony Smith
Chipotle
Chipotle (Photo: Creative Commons)

it was recently announced that Chipotle Mexican Grill was on a track to serve up more than 10 million pounds of locally grown produce to its customers. For those of you keeping score at home, this marks the second year in a row that the fast food darling is making good on its commitment to sustainably raised ingredients that not only support local farmers, but also yield really delicious food.

Two years ago, when Chipotle announced its foray into this initiative, it began with 5 million pounds of raw ingredients from farms within 350 miles of the branch of the restaurant chain that ends up serving it.

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"Supporting local farms continues to be important to us," began Steve Ells, Chipotle's CEO, "Food that is locally grown is fresher and better tasting, and supports local farm communities around the country. Making local food accessible is an important part of our commitment to providing better food, from more sustainable sources. It is a key element in our effort to change the way people think about and eat fast food."

It seems like Chipotle is riding a moment of national food consciousness. An online poll of some 2,000 adults showed that 52% of U.S. Consumers believe that it's more important to buy ingredients locally than other options, including organic. And when it comes to fast food chains that buy and use local produce, no one beats Chipotle.

We hope that other fast food chains follow suit. It really is the least they can do.



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