NEW MCDONALD'S MENU ITEM ALERT: The McWrap Is Available for a Limited Time

August 9, 2012 3:35 PM EDT | By Anthony Smith
What's the difference between the new McWrap and the old Snack Wrap? (Photo: Creative Commons)

Yesterday's big McDonald's story was that the fast food giant reported its worst year of sales in nearly an entire decade. In what some are calling an attempt, however half-hearted, to generate some good vibrations after the brand took a beating, they're rolling out in select locations in the U.S. market a little preview of one of their international menu items.

They're calling it the McWrap, and if you're familiar with their Snack Wrap, you're probably wondering if there's a single difference here.

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Surprisingly, the answer here is a very slight one. The McWrap, which has enjoyed tremendous success in some of the international markets that carry it, is now coming to select locations in Chicago.

What's the difference between the Snack Wrap and the McWrap? Size, health, and price. The McWrap is going to be considerably larger than the Snack Wrap, and as such, it's going to be considerably less healthy, too, given that the best way to eat food healthily and responsibly at McDonald's is to not eat so much food at McDonald's. Accordingly, the increase in size also accounts for an increase in price. The new McWrap can be yours for $3.99.

Maybe the most exciting thing about this more-of-the-same new rollout is the three flavors it comes in: Chicken & Bacon, Sweet Chili Chicken, and Chicken & Ranch. Not that it's particularly amazing, but McDonald's has had a lot of luck with its sweet chili flavor. The recent Chicken McNugget dipping sauce rollout that featured sweet chili was actually quite yummy.

This is just a test to see how the wraps do in an American fast food idiom, but seeing as they have the Snack Wrap on the menu, it'll just be a matter of whether or not people are willing to shell out the extra money for the larger product, or if the failure of the McWrap will be that it is competing with a smaller, cheaper version of itself.

We can expect the McWrap to hit McDonald's heat lamps after August 12th.

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