Gwyneth Paltrow Goop Diet: Ms. Paltrow Would Like You to Know that Lobster Roll Prices Are at a Record Low [FOOD PORN ALERT]

September 6, 2012 4:02 PM EDT | By Anthony Smith
Radical Roll
The Radical Roll from "Better Being Underground" (Photo: Better Being Underground)

If you've been reading Goop (and adjusting your diet accordingly), then you know this already: Gwyneth Paltrow is unstoppable. While detractors lambast Goop, Ms. Paltrow's Lifestyle Magazine, for its twee preciousness and unapologetic naval-gaze, apologists-- nay, enthusiasts-- subscribe to it for some seriously wonderful advice that neither preaches nor patronizes. This isn't Rachel Ray telling you that you can cook something in thirty minutes (and we don't mean to jump on the all-too-fashionable Ray-bashing bandwagon), but rather, this is someone with advice that can actually help your life because she's got some stuff figured out herself.

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This morning, Goop subscribers were greeted to a lovely email from the star alerting them to some seriously good news: the price of New England lobster is at a thirty-year record low of $1.25 a pound!

How the heck did that happen? Scientists are citing an incredibly mild winter for a spike in lobster friskiness. The rubber-band free denizens of the deep got warm and intimate and now, because of a plethora, supply is high and lobstermen (not to be confused with South Park's Crab People, although maybe in some cases) are now putting their collective brains together to figure out how in the heck they can do stuff to increase demand for these critters of the deep.

And if there's a better way to celebrate lobster than with a lobster roll, I haven't found it yet. So in the spirit of Ms. Paltrow, here are my favorite good, cheap ones from all around the city.

Third Place - Luke's Lobster


Luke's Lobster is a Lower East Side staple. You probably know it as the place you grabbed a bite when neighboring Caracas and Maharlika were packed with people. Their lobster's pretty wonderful, and at their price point, it's definitely a bargain. But since there's better for cheaper, they clock in at an admirable third place.

Second Place - Red Hook Lobster Pound


Ah, the Red Hook Lobster Pound. Brooklyn snobs love to tout that you're their favorite place to pick up a Larry covered in butter (or mayo, for some reason), but you're so out of the way that it's truly impossible to justify the excursion unless we're "making a day of it" or we "already live in Red Hook." But since nobody lives in Red Hook, you're probably best off waiting for RHLP to come to the Smorgasburg on Saturdays and Brooklyn Flea on Sundays every weekend till November.

After that, it's up to you to brave the bitter cold for a roll piled thick with lobster.

First Place - Better Being Underground

If there's a sandwich that's made its way into my sweet dreams/beautiful nightmares, it's the lobster roll at Better Being Underground, a secret sandwich shop in the basement of a West Village apartment building that is only open during lunch hours. Hand to God, all of what I just wrote is true.

What's also true is that, while their lobster roll may not have as much meat on it as does Red Hook's, its so much more flavorful. Their spiced lemon butter is utterly transcendent, with its subtle hints of aromatic herb and spice coming through the citrus, bringing out every nook and cranny of that sweet, sweet lobster.

Can you expect the rolls to be a buck or two cheaper? Probably not. But there's always heading down to the supermarket and making one yourself.



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