Food Kickstarter of the Day: Kerfluffles Marshmallows Look Good Enough to Kiss [FOOD PORN]

September 17, 2012 10:53 AM EDT | By Anthony Smith
Kerfluffle
Spring Barnickle's "Kerfluffle Marshmallows" are our Food Kickstarter of the Day. (Photo: Kickstarter)

For today's Food Kickstarter of the Day, we're checking in with Spring Barnickle, the self-professed "Mallower-in-Chief" of Kerfluffles Marshmallows, a Kickstarter that initially asked for $2,023 dollars and has since received over $32,000 from 903 backers at time of writing. We spoke to Spring about her Kickstarter's tremendous success, how she's been advertising it, and what makes her dreamy marshmallows look so amazingly good.

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(If seriously unreal marshmallows are your thing, you can skip our article and go straight to her Kickstarter here. If you still need some convincing, keep reading.)

First of all, holy smokes! Congratulations on getting funded! To what do you attribute your Kickstarter's unbelievable success?

Thank you! The support has been absolutely amazing, and I am so grateful. I think our backers can tell how passionate I am about making delicious marshmallows, and that I have put a great deal of planning into doing this with integrity, while maintaining a sense of humor. Good things taste better when you have fun making them.

How and where have you been advertising your Kickstarter?

I started out relying on my blog, createdforjoy.com, and word of mouth among those who helped test Kerfluffles in the U.S. The beautiful thing about the Internet is that you can find instant, supportive community, and we soon found ourselves on Facebook, Twitter, Tumblr, Pinterest, and even a podcast for gamers. Kickstarter.com also does a fantastic job of publicizing projects and helping spread the word.

How long have you been baking?

Baking and cooking for people has always been a passion. I remember being so proud of "helping" my mom make vanilla pudding with cinnamon sprinkled on top when I was four years old, and even in college, I picked my dorm by which one had the best kitchen. I started developing my own recipes about ten years ago, and the kitchen is always a place of great creativity and calm for me.

Did you always know your dream was in the kitchen, or did you ever have other plans?

I was actually an English major, and then worked as an artist and graphic designer. When my children were school-aged, I decided to homeschool, and teaching them has been my main focus for years. However, I never stopped writing, creating, and cooking, and I always hoped to start my own business making something yummy. KerflufflesMarshmallows is the culmination of all of that love and learning.

Chocolate Marshmallows from Kerfluffle
Chocolate Marshmallows from Kerfluffle

When did you find out you had a passion for marshmallows?

I was hooked on them after the first batch, no question! I have always been a marshmallow fiend, and when I tasted my first homemade marshmallow, I realized I'd been missing out on a whole world of sugary fluff. I couldn't stop brainstorming new flavors and recipes, and after sharing over a hundred dozen with friends and family, it was either start a business, or host a support group for people addicted to making marshmallows!

The pictures of your marshmallows are some of the best food porn I've seen in a while. What's the secret to getting them so gosh darn fluffy?

They are pretty to look at, aren't they? (Fortunately, they don't mind if you stare.) Kerfluffles are the result of whisking hot sugar until it puffs; then gelatin helps it set into those beautiful little cubes. I never get tired of watching a bowl of flavored syrup transformed into mounds of shiny fluff.

Most people think that the finest organic ingredients also cost the most. How do you plan on outshining the competition in price while still using organic ingredients?

As much as I love to be creative, I am also a planner at heart. I wasn't willing to compromise quality in the name of profit, so I spent six months researching ingredient sources, and testing everything from ways to infuse vanilla, to different types of organic sugar. I don't think people should have to pay a premium for all-natural food -- after all, it's all our grandparents ate!

Do you have a flavor that you dream of turning into a marshmallow?

Next on my list are Root Beer Float marshmallows and a version of Cookies and Cream topped with homemade fudge cookie crumble. I love salty-sweet flavors, and would like to make a mallow version of chocolate-covered pretzels. I'm also dying to try an Asian-inspired Tart Red Plum Kerfluffle with ginger... How much time do you have?

**

Plenty of time, Spring. And if you do, too, you should check out her Kickstarter here. Your microwave s'mores will never be the same.



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