Kickstarters for Food: Why Nido Could Be One of the Best New Oakland Restaurants

See why Nido is one of our Food Kickstarters of the Day!

September 26, 2012 5:34 PM EDT | By Anthony Smith
Nido
You know a neighborhood is on its upswing when local restauranteurs talk about establishing an eatery that prides itself on farm-to-table sustainability. Such is the case with Nido, a Mexican restaurant in Oakland whose proprietary and culinary team have big dreams for helping to catalyze the flourishing of the neighborhood. (Photo: Kickstarter)

You know a neighborhood is on its upswing when local restauranteurs talk about establishing an eatery that prides itself on farm-to-table sustainability. Such is the case with Nido, a Mexican restaurant in Oakland whose proprietary and culinary team have big dreams for helping to catalyze the flourishing of the neighborhood.

It's no secret that the Bay Area culinary scene has been a leader in the farm-to-table scene, with Alice Waters leading the charge in Chez Panisse. Nido hopes to bring those lessons to a neighborhood with more of a need for it. With your help, they can turn their dreams into a reality and bring fresh, delicious, sustainable Mexican food to their neighborhood.

Follow Us

I sat down with Cory McCollow, a key member of the Nido family. Here's what he had to say.

FoodNRecipe's Anthony Smith: What's your culinary background?

Nido's Cory McCollow: Chef/Owner Silvia Hernandez McCollow is a former sous chef at Coescha Mexican Cafe in Oakland, B Restaurant and Bar in Oakland/San Francisco, and held a one-year internship at Chez Panisse in Berkeley.  

AS: What exactly is farm-to-table food, and why is it having its moment right now?

CM: Nido describes F-t-T as utilizing ingredients that are sourced as locally as possible (some within 20 miles, most/all within 100), including its beer, wine, and cocktail menu, developing relationships with the vendors and farmers, understanding their products and knowing what ingredients best work for each application based on continual dialogue among the chef and the farmer/vendor....residents of the bay area are on the bleeding edge of understanding the importance and synergy that happens with responsibly sourced ingredients and Nido aims to deliver that.

AS: Why is Nido so important and personal a project for you?

CM: It is important because it is something that Silvia and I, as residents of Oakland, recognize is needed in the area right now. It is personal because we decided when they moved to Oakland that we had one goal in mind- to open Nido.... and within a year of living here, we have done it....they also want to share love for food and their upbringings (inter-city LA and coastal Mexico and rural farm Ohio) with others.

AS: Why is Oakland the perfect setting for your restaurant?

CM: Oakland is at the height of a growing era for all things creative... from culinary ventures, to art co-ops and live performance venues, Oakland, its residents, and visitors have caught on to the affordability (relative to SF) and community embracement of creativity and that is exactly what Nido is- a blend of culture, creativity, risk, and passion.

AS: Which item on the menu are you most excited about?

CM: Oakland is at the height of a growing era for all things creative... from culinary ventures, to art co-ops and live performance venues, Oakland, its residents, and visitors have caught on to the affordability (relative to SF) and community embracement of creativity and that is exactly what Nido is- a blend of culture, creativity, risk, and passion.

AS: How have you been advertising your Kickstarter?

We have consistently utilized social media outlets for advertising the Kickstarter link (90% of the current backers are not friends or family of the owners), sent a PR release to local food blogs- that was picked up and republished (SF Eater, Grub Street SF, etc.) and have walked up and down the Jack London Square community posting flyers about the Kickstarter campaign.

**

To learn more about Nido and help their dream become a reality, check out their Kickstarter here!



© 2012 Food & Recipe All rights reserved. Do not reproduce without permission.

More News

Most Popular

< >

INSIDE Food & Recipe