Kickstarters for Food: How "Bella Gluten-Free Food" Will Save Celiacs from Nasty Wheat Substitutes

September 30, 2012 8:30 PM EDT | By Anthony Smith
Bella
When it comes to Kickstarters for Food, celiacs once again get the short end of the stick. Almost every Kickstarter I've ever seen is for people that can safely consume products with wheat in them, otherwise known as "literally everything ever." Even vegans have tons of exciting Kickstarters that they can support. But what about people who are allergic to wheat but want to support an exciting project without having to give away the incentive prizes to friends? (Photo: Kickstarter)

When it comes to Kickstarters for Food, celiacs once again get the short end of the stick. Almost every Kickstarter I've ever seen is for people that can safely consume products with wheat in them, otherwise known as "literally everything ever." Even vegans have tons of exciting Kickstarters that they can support. But what about people who are allergic to wheat but want to support an exciting project without having to give away the incentive prizes to friends?

Enter "Bella Gluten-Free," a company that boasts truly awesome gluten-free products like Pizza Dough, Rolls, and Focaccia Mix, a Cinnamon Raisin Bread Mix, and an All Purpose Baking Mix for anyone looking to throw together a mother dough that won't trigger hir allergies, but knows how awful gluten-free flours can be for cooking.

Follow Us

I spoke with Mary Capone from Bella Gluten-Free. This is what she had to say about life under a wheat-free sun.  

**

FoodNRecipe's Anthony Smith: Can you tell me a little bit about your background?

Bella Gluten-Free's Mary Capone: I am a celiac chef who loves to create delicious gluten/allergen free food. I grew up in a large Italian family where food was the center of our universe. After discovery I had celiac disease, I went right back to my kitchen to find the culinary answers to staying on this healthy diet.

AS: Why are so many people waking up to the gluten-free lifestyle?

MC: It is an awareness that has been brewing for a long time. The information has been out there but not at this level. It is almost like the 100th monkey idea. People started waking up to the possibility that food allergies could be causing their various illnesses and after removing gluten from their diet their symptoms greatly improved or disappeared.

AS: Though there are definitely people who are gluten and wheat intolerant, how can anyone born without this intolerance benefit from the gluten-free lifestyle?

MC: Every time someone who is gluten intolerant eats food containing gluten and auto-immune response occurs creating a variety of health issue from gastrointestinal problems, malnutrition, even heart disease. It looks different for everyone because the response of the immune system attacks that person's weakest genetic link. As soon as people remove gluten completely from the diet their body begins to heal.

AS: How does your product avoid the pitfalls typical to gluten-free products, such as an inferior taste and texture?

MC: I am all about taste, texture, and nutrition of food. If people don't moan after taking a bite of something I made than I am unhappy. I wanted the same response with the Bella Gluten-Free mixes so I use whole grain flours and a combination of ingredients that creates just the right texture. When I created the bread mixes I spent years getting the formulas right. What I came out with was real bread instead of a bread substitute. Our bread appeals to everyone even the "we" people, wheat eaters.

AS: Is there a wheat-free food for which you hope one day to find a gluten-free alternative?

I am currently perfecting a croissant recipe. With that, my life will be complete.

(Editor's Note: Ours, too.)

AS: How have you been advertising your Kickstarter?

MC: We sent out to our 2000+ mailing list, posted on our Face Book and twitter accounts. We are also hosting a Bella Gluten-Free Joins Kickstarter party where we will serve appetizers and desserts made from our mixes and have fun prizes and of course several computers so people can pledge.

**

If you're a celiac and you're jonesing to bake pies and cookies like all your homey friends, or you're a conscientious friend who knows what it's like to watch a celiac whimper while everyone breaks the proverbial/literal bread, click here to check out Bella's Kickstarter.



© 2012 Food & Recipe All rights reserved. Do not reproduce without permission.

More News

Most Popular

< >

INSIDE Food & Recipe