Kickstarters for Food: Fatty Sunday Chocolate-Covered Pretzels Are Godlier than Church

September 30, 2012 9:16 PM EDT | By Anthony Smith
Pretzels
Sometimes, our Kickstarter for Food spotlight goes after a project that's all about doubling-down on deliciousness. And when it comes to that particular brand of good, clean decadence, the Borowick sisters are pretty much experts. That's why their Kickstarter for their family business, Fatty Sunday, is as special to them as it is to us. (Photo: Kickstarter)

Sometimes, our Kickstarter for Food spotlight goes after a project that's all about doubling-down on deliciousness. And when it comes to that particular brand of good, clean decadence, the Borowick sisters are pretty much experts. That's why their Kickstarter for their family business, Fatty Sunday, is as special to them as it is to us.

What does Fatty Sunday make? Homemade, oven-fresh chocolate-covered pretzels. We'll give you a second to wipe the drool off your keyboard.

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I spoke to Lauren Borowick of Fatty Sunday about building a chocolate-covered pretzel business in Brooklyn. Here's what she had to say.

FoodNRecipe's Anthony Smith: What are all of your culinary backgrounds?

Fatty Sunday's Lauren Borowick: Our culinary background consists of years of taste testing our Mom's mouth-watering confections. She's a talented baker and the mastermind behind our flavored chocolate covered pretzels. We come from diverse backgrounds: Lauren studied accounting and Ali has a background in graphic design.

AS: What's your mission with Fatty Sundays?

LB: It is our mission to share with the world our new twist on an old classic: naturally flavored chocolate covered pretzels.

AS: What's your perfect fatty sunday?

LB:  Our perfect fatty Sunday would start with taking our dog, Mackenzie, on a walk in the neighborhood to get the day going. It is our day to kick back, relax, and indulge as a family. We'd spend the day reconnecting and catching up with each other before the start of a new week. There really is no better place to do this than around the kitchen table or in the living room. It should come as no surprise that the Fatty Sundays & Co. journey was started on a day very similar to this! How awesome it would be if we could do this every Sunday!?

AS: Why pretzels?

LB: We are pretzel-obsessed sisters and chocolate covered pretzels have always had a special place in our hearts (and stomachs!). Not a summer or college semester went by without receiving a care package from our parents filled with mom's chocolate covered pretzels. We decided that it was time to reinvent the most classic sweet and salty favorite around. So, the real question here is- why not pretzels!

AS: In which ways is your mission inspired by the Brooklyn culinary scene?

LB: We are inspired everyday by the creativity and innovation of the hip, young foodie and entrepreneurial scene in Brooklyn. Not to mention the contagious energy that always surrounds us there. It sparks ideas and pushes us to keep developing our brand, product and flavors as we share Fatty Sundays with the world everyday.

AS: Did you sisters always know you'd go into business together?

LB: Well, not exactly. As a recent graduate, Lauren had a job lined up with Ernst & Young and Ali was working as a full time graphic designer at Equinox Fitness Clubs. Once we decided to give it a go, the taste testers of the family were suddenly business partners. We started sharing Fatty Sundays pretzels with family and friends, and the rest is history!

AS: You have some really cool flavors going on there. Which flavors are you most excited about, and what are you planning on offering in the future?

LB: In terms of the flavors, we're both serious Classic PB&J fans, it must be in the genes. Though we can't deny that we think our Ombré and colorful Sprinkle pretzels are just as fun to look at as they are to eat. With the upcoming holiday season, we are excited about our Whole Wheat Pumpkin Pie and Dark Chocolate Orange Cookie pretzel varieties. With a never-ending list of flavor ideas and some new product lines, we promise to keep everyone craving for more as we continue to grow in the future.

AS: How have you been advertising your Kickstarter?

LB: We have been advertising our Kickstarter campaign, "Fatty Sundays: 3 Pretzel Obsessed Sisters. 1 Market.," in a number of ways. We've shared our project with our social networks via Facebook, Twitter, Instagram, and Pinterest. We have been reaching out to our personal networks via email. We also sent a press release and press kits to a variety of bloggers and both online and print publications. We even spent some time in Union Square handing out samples of our pretzels to spread the word among fellow New Yorkers.

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To learn more about Fatty Sunday and how you can get involved, check out their Kickstarter here.



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