Kickstarters for Food: New "Wondermade Marshmallows," Made with "100% Sweet Air," Fill Us with Joy

October 5, 2012 10:49 AM EDT | By Anthony Smith
Wondermade
If you don't think that marshmallows are the most delicious substance known to mankind, you've probably never had anything but the stuff that comes in bags. But when it's done right, homemade marshmallows are fluffy little marvels that cheer you up, no matter how low you are. Devotees of the stuff tend to be brand-loyal, having a place that they always go to pick up their favorite soft, spongy, and sweet morsels. (Photo: Kickstarter)

If you don't think that marshmallows are the most delicious substance known to mankind, you've probably never had anything but the stuff that comes in bags. But when it's done right, homemade marshmallows are fluffy little marvels that cheer you up, no matter how low you are. Devotees of the stuff tend to be brand-loyal, having a place that they always go to pick up their favorite soft, spongy, and sweet morsels.Wondermade Marshmallows wants to be one of those places. Their little game-changers are going to come bursting with unique flavors like Honey Pear, Apple Cinnamon, and Guinness. And if they're as easy on the mouth as they are on the eyes, eaters everywhere are in for a real treat.

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I spoke with Nathan Clark, owner of Wondermade Marshmallows about why he loves making the stuff. Here's what he had to say.

FoodNRecipe's Anthony Smith: Thanks for agreeing to answer my questions, Nathan.

Wondermade's Nathan Clark: Thanks for asking them!

AS: What's your culinary background?

NC: We love food. I can tell you my favorite meal from trips a decade back and Jenn and I have always sought taste adventure. To us, Wondermade is an extension of that love of food.

AS: Why marshmallows?

NC: Marshmallows are pretty amazing, when you think about it. They've been around in some version since the pharaohs and there's a near-infinite number of flavor combinations. Plus you can eat them as is, toast them, melt them in a drink or even cook them in a recipe. We go into marshmallows in a roundabout way. I gave Jenn a candy thermometer for Christmas one year with a recipe for marshmallows. It's not that we loved them, rather it just seemed like a great Christmas present. But pretty much as soon as we started cooking them we were hooked.

AS: How are homemade marshmallows different from the store-bought ones?

NC: People love Wondermade marshmallow. When's the last time you heard someone talking about loving a marshmallow they bought in a store? Most of the time the marshmallows you find in a store are made with cheap ingredients. That's not what we're interested in making. We want to make really incredible treats made with incredible ingredients that deliver incredible taste. The difference mostly comes from using the right ingredients. Take corn syrup: We use cane sugar instead of corn syrup. That's an easy decision for us because cane sugar taste so much better. Corn syrup dulls the taste of the other flavors involved and the aftertaste isn't nearly as good. To us it's like the difference between a fast food hamburger and a burger made with fresh ground beef. But cane sugar is pricier. And in order to use it in marshmallows you've gotta go through more process. But sometimes to get a little more you've gotta give a little more.

AS: Your website says your marshmallows are made with "100% sweet air." What is 100% sweet magic air, and how do you get your hands on it?

NC: Once every 7 years during a new moon on the southern side of a certain Himalayan mountain the silver star lotus blooms and we bottle the air... Ok, I'm kidding. But a magician never reveals his secrets so for now it'll remain 100% mysterious sweet magic air.

AS: You're going for bold, untraditional flavors with your marshmallows like Guinness, Bourbon, and Apple Cinnamon. How do such bold, intense flavor profiles work with the lighter-than-air quality of homemade marshmallows?

NC: Big things have always come in small packages. We think our marshmallows are really the perfect size to deliver a moment of big taste. The texture supports that so well - you never want to distract someone from a great taste by making them work to eat it. And there just aren't many things easier to eat than a marshmallow!

AS: Do you have a marshmallow recipe that we can share with our readers?

NC: If you're a fan of tea, there aren't many better ways to sweeten a cup of tea than with a mallow or two. I grew up asking for two cubes of sugar. Now I drop a couple of marshmallows in my tea. It's fun because if you have a couple of different boxes you can mix and match and come up with some fun flavored teas. I really like a couple of honey pears in my early grey. It's not just for tea, either. I have friend who puts 3 or 4 pumpkin pie mallows in her coffee. Of course it works for hot chocolate too, especially with the bourbon.

AS: What's a dream flavor that you'd like to turn into a marshmallow?

NC: We've been working on bacon-related flavors for a year... and we're close! Turns out that bacon is incredibly hard to cook in a marshmallow. But we really want to make it happen because bacon is just a great food to pair with sweet tastes.

How have you been advertising your Kickstarter?

We've been promoting it through wondermade.com, our Facebook page and our twitter account.

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To find out where you can pick up some of these delicate little darlings, check out Wondermade's Kickstarter here!



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